Entertainment. Arts. CULTURE.
Above Board Entertainment Group was founded in 2016 in Stockholm, Sweden. Our mantra is simple – the modern digital ecosystem in entertainment, arts and music consumption calls for focused, bespoke and reactive strategy that speaks to desired audiences with purpose.
Our first two years allowed us to provide effective marketing and publicity campaigns to an amazing array of artists, brands and projects, cutting through the noise to understand what is important to our clients and how best to accelerate and sustain their presence within their given market.
We build our work on understanding cultural triggers, exploring disruptive best practice, maintaining relationships with leaders in media and content distribution, and an overt appreciation for the value of content as prime digital currency. From our global partners to our clients and their fans - people come first, and we like to build relationships that last.
At the helm sits Dan Roy Carter, a British/South African marketer and manager based in Stockholm, Sweden. A journalist from the age of 13 who quickly struck an alliance with some of the UK’s biggest publications and subsequently, a who’s who of music clients, Carter kick-started his career with marker projects and work alongside the likes of Avicii, Spotify, Tiësto, Steve Angello, Axwell Ingrosso, and more.
Connecting the dots alongside key platform, cultural and social partners to elevate market visibility, overall consumption of content and longer-term growth.
Setting the tone, values and voice of our brands to tell their story.
Digital + print PR
Versatile, quality over quantity PR within the entertainment, business and sports media (UK, US, SWE).