Icona Pop – GIRLS GIRLS
Despite the glass ceiling surrounding music generally, we are proud to represent a roster of predominantly female artists at Above Board. This made being handed the reigns of ‘GIRLS GIRLS,’ the returning single of Swedish electropop heavyweights Icona Pop, an absolute privilege.
Working directly with Spotify and Apple Music, Above Board secured a full global spread of New Music Friday placements for the record, negotiating exclusive video and social media content with the streaming platform and driving additional priority playlisting from Apple Music.
Additional press support included Pitchfork, TIME Magazine and Entertainment Weekly, who also featured the track as part of their coveted ‘Must List’ segment in the print edition of the magazine. With more than 6 million streams to date and still growing, ‘GIRLS GIRLS’ was an essential installment of proud female pop that we were honored to be a part of.